Prehistoric Planet
ACD Design: Jackie Benoit
ACD Copy: Kate Wells
Client: Apple TV+
A first-of-its-kind Apple TV+ takeover for the launch of Prehistoric Planet, one of the year's biggest titles. This involved a mix of creating and overseeing the creation of over 75 assets, all posted in one week.
The campaign required innovative thinking to consistently churn out non-repetitive and engaging content as well as extreme attention to detail. Overall, it was a success with the posts becoming some of Apple TV+’s top performing across platforms.
My role:
Leading a team of creatives from initial campaign concept ideation to overseeing design, copy, and concept for every asset made.