Inside The
Morning Show
Art Direction: Jackie Benoit
Copywriting: Kate Wells
Client: Apple
How do you promote an out-of-season show during a global production freeze?
In June of 2020, as the global pandemic halted all entertainment production, we were tasked with keeping viewers interested in, engaged with and discovering The Morning Show, the star of Apple’s new streaming platform, Apple TV+.
Our solve was Inside the Morning Show – a social campaign that pulled back the curtain on the making of the show by profiling the complex and relatable characters, the powerful award-winning performances and the culturally relevant topics that connect us all. We invited fans to enjoy insider access, engage in candid conversations and relive all the best moments from Season 1.
My roles:
Concept ideation, campaign look + feel, visual design, talent marketing shoots, video script development, social media stratetgy
The Results
Reached over 30.7M people
Gained over 22.3K new followers
(The most fan growth among out-of-season Apple TV+ show handles)
Earned a 25% higher Engagement Rate than in-season
Posted over 100 times across The Morning Show and Apple TV+ Channels
(The most active Apple TV show out-of-season)
