Meet the new iPad Pro.
The biggest change to iPad since iPad.
The 2019 global launch video for Apple’s new iPad Pro, demonstrating just how far this product has come. Creative direction by Chuck Monn + David Zorn; Art direction by Daniel Edelman; Copy by Marcin Markiewicz; Design & Art Direction by Jackie Benoit
My roles:
Concept ideation, campaign look + feel, visual design, script development, casting, on-set direction, video edit direction