A Very Mythic Christmas
ACD Design: Jackie Benoit
ACD Copy: Kate Wells
ECD’s: Mike Donaghey + Chris Joakim
Client: Apple TV+
Christmas came early to Mythic Quest fans who swindled CEO David Brittlesbee into accidentally giving non-employees $1K Christmas bonuses.
The activation earned 1.4B impressions and increased engagement by 430%.
My roles:
Concept ideation, script development, direction for video editing + compilation, social media strategy, visual design