Roar
ACD Design: Jackie Benoit
ACD Copy: Kate Wells
Client: Apple TV+
With a genre-bending anthology of darkly comedic female fables Roar asks, “What does it mean to be a woman today?” With our campaign we asked viewers, “How is the depiction of women different, when other women are controlling the narrative?”
Through our content we highlighted how seeing women through the eyes of the all female creative team showed a view of the female experience like never seen before.
My roles:
Concept ideation, campaign look + feel, visual design, talent marketing shoots, overseeing production of each asset