Make or Break
ACD Design: Jackie Benoit
ACD Copy: Kate Wells
Client: Apple TV+
Tasked with bringing the average viewer into the world of elite surfing, we decided to focus our campaign on the human side of these super-humans. Highlighting their accomplishments as the best surfers in the world, but also their struggles, aspirations, and failures as people.
We captured what made the Make or Break docuseries original from other surf films by not only displaying their place in the sports world as almost mythical superheroes, but also capturing the raw emotion and vulnerabilities that make them relatable on a human level.
My roles:
Concept ideation, campaign look + feel, visual design, talent marketing shoots, overseeing production of each asset